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US-USSR Summit / Poll, Public Relations #300875

CBS Evening News for Thursday, Nov 14, 1985
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(Studio) Findings of "CBS News-New York Times" poll on public's perceptions of President Reagan and Mikhail Gorbachev as their summit nears outlined on screen, discussed.
REPORTER: Dan Rather

(NYC) Public relations war between United States and USSR in anticipation of summit reviewed; television commercials illustrating both sides of Star Wars issue shown, discussed. [Daniel GRAHAM, Union of Concerned Scientists spokesperson Henry KENDALL - disagree on Star Wars.] [Ad executive John O'TOOLE - believes both sides are exploiting fears of parents with simplistic advertising campaigns.; explains.] "CBS News-New York Times" poll indicating public's lack of confidence in Star Wars' bearing on international peace outlined on screen.
REPORTER: Bernard Goldberg

Goldberg, Bernard;
Rather, Dan

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