CBS Evening News for Monday, Mar 18, 1985
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(Studio) Report introduced
REPORTER: Dan Rather
(NYC) Advertisers' appeal to baby boomer generation by using nostalgia to promote prods. examined; several commercials featured as exs. [Young and Ribicam John FARRELL - explains using 1960s music to sell cars.] ["Ad "Week" Barbara LIPPERT - notes psychology of nostalgia.]
REPORTER: Bernard Goldberg
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