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Cancer and Commercials #305290

CBS Evening News for Wednesday, Aug 14, 1985
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(Studio) Report introduced
REPORTER: Charles Kuralt

(NYC) [July 15, National Cancer Institute spokesperson Dr. Steven ROSENBERG - announces President Reagan's cancer.] Madison Ave.'s exploitation of President's experience to promote cancer-related prods. examined. [Ad executive John O'TOOLE - notes drawing power of cancer.] Exs. of commercials shown. Criticism by some of Kellogg's All-Bran commercials, endorsed by American Cancer Society, reviewed. [Society adviser Joel BAUMWOLL - explains org.'s support of commercial.] FDA (Food and Drug Administration) reported calling for moratorium on such advertising. [Biochemist David KRITCHEVSKY - feels such ads can be misleading; explains.] FDA's upcoming action outlined.

Kuralt, Charles;
Simon, Bob

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