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Statistics: Getting America's No. (Part II) #308337

CBS Evening News for Tuesday, Feb 18, 1986
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(Studio: Dan Rather) Report introduced.

(Los Angeles, California: David Browning) Econ. importance of statistics gleaned from market surveys examined; CinemaScore's poll of audience at Goldie Hawn movie cited as example [CinemaScore spokesperson Edward MINTZ - explains information necessary for analysis.] Use of Vopan technique, voice pitch analysis, to determine if shoppers' verbal responses to survey are honest noted. [Vopan Marketing Research spokesperson Glen BRICKMAN - defs. technique's credibility.] Other high tech means of collecting data on consumers described; Barbara Gaines' family's participation in 1 program cited as example [Info. Resources, Incorporated spokesperson Gian FULGONI - explains purpose of his research.] Best and worst cities for specific prods. listed. ["American Demographics "mag. spokesperson Cheryl RUSSELL - notes lack of typical American] [Census Bureau spokesperson Mike WEILER - explains TIGER program bureau uses.]

Browning, David;
Rather, Dan

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