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(Commercials / Vcrs #308394

CBS Evening News for Thursday, Feb 20, 1986
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(Studio: Dan Rather) Report introduced.

(Seattle, WA: Richard Wagner) Advertisers' videotaped commercials, loaned to customers renting movies for VCRs, examined; scenes shown. [CUSTOMERS - comment.] ["Adweek" magazine spokesperson Betsy SHARKEY - promotes concept.] [Lincoln-Mercury spokesperson Bob RICKS - cites company's success with idea.] [Consumer Video Network spokesperson Larry LIFFICK - notes lack of regulations prohibiting ads by some companies with video format.] [SHARKEY - agrees.] [CUSTOMERS - comment.] Coca-Cola Clothes said mailing videos rather than catalogs to would-be buyers.

Rather, Dan;
Wagner, Richard

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