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Deafness #310993

CBS Evening News for Sunday, Jul 20, 1986
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(Studio: Susan Spencer) Bus. community's courting of hearing-impaired consumers examined; McDonald's new commercial for the deaf cited as example [McDonald's spokesperson Roy BERGOLD - hopes hearing impaired appreciate McDonald's recognition of their existence.] Econs. involved noted. [National Captioning Institution spokesperson Lottie GATEWOOD - cites size of hearing-impaired market] Movie ind.'s similar move for television viewers demonstrated; Holiday Inn's special fire alarms noted. [Frank HUTCHINSON - (thru translator) cites his new sense of independence; explains.] [National Association of the Deaf spokesperson Gary OLSEN - (thru translator) feels capitalism and humanistic understanding of citizens' needs are inseparable.]

Reporter(s):
Spencer, Susan
Duration:
00:02:40

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