CBS Evening News for Saturday, Oct 03, 1987
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(Studio: Bob Schieffer) Report introduced.
(NYC: Harold Dow) Impact of pro football strike on auto industry's dependence on television ads during football games reported ["Adweek" magazine spokesperson Michael HIESTAND - notes link of auto industry and football-watching males.] [Car dealer R. J. KONNER - says football ads help sales.] Industry's anxiety over potential auto sales drop and problems in advertising elsewhere on television reiterated. [HIESTAND - notes absence of contingency planning by advertisers.] Auto inventories shown.
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