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US-Japanese Trade #313445

CBS Evening News for Thursday, Nov 12, 1987
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(Studio: Dan Rather) Report introduced.

(Tokyo, Japan: Barry Petersen) Scenes of perturbed Tokyo, Japan, businessmen protesting the fall of United States dollar shown. United States using opportunity to sell goods in Japanese market discussed. California almond growers said using lowering dollar for increase sales. Almond commercial shown; details given of market strategy geared toward Japan. Difficulty of translating United States product into Japanese demand mentioned. [Mkt. expert Bob WILK - comments on differences in United States and Japanese mkts.] Japanese imports graphically shown. Japanese demand for high-priced luxury items discussed; scenes of luxury cars shown. General Motors Corporation and Ford pushing into Japanese market mentioned. Falling US dollar's impact on Japanese products made in American and then being shipped to Japan discussed; scenes shown. Europeans and Japanese said benefiting more than United States from falling dollar.

Petersen, Barry;
Rather, Dan

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