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Advertising and Children #315503

CBS Evening News for Wednesday, Apr 29, 1987
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(Studio: Dan Rather) Report introduced. (Eastchester, New York: Bob Faw) Advertisers' effort to influence adult shoppers through their young children examined; scenes shown. [Lindsay Carp's MOTHER - acknowledges giving in to daughter's desires.] Commercials shown; budgets of Heinz, Kool-Aid, Pepsi targeting pre-teens noted. [Children's marketing specialist Marvin SCHOENWALD - acknowledges strategy.] [CHILD - describes reaction to bubble gum perfume.] [Psychologist Jane ZIMMERMAN - feels children's values are being skewed by such pressure.] [M/E Marketing and Research Incorporated spokesperson Elaine MORGENSTEIN - responds.]

Faw, Bob;
Rather, Dan

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