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Television / People Meters #317916

CBS Evening News for Tuesday, Sep 08, 1987
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(Studio: Dan Rather) Report introduced.

(NYC: Bernard Goldberg) television industry's use of "people meters" to gauge audience reactions to programs examined; details given, scenes shown. [Analyst Tony HOFFMAN - notes meters' ability to determine who's in room watching TV.] People meters' explained, demonstrated. [Bill COSBY - notes fin. aspect involved.] Oxford Univ. experiment described, shown. [Critic Tom SHALES - accuses rating market of wanting to tag humans as endangered species are tagged.] One company's product purchase information and television viewing data system described, shown. [Ratings company executive Richard SPICER - explains significance of heat seeking ratings device.] [Ad executive John SISK - comments.] [COSBY - comments.]

Goldberg, Bernard;
Rather, Dan

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