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(Studio: Dan Rather) Ogden Nash quoted with regard to billbds. Report introduced.
(NYC: Morley Safer) US advertisement featured; details given, scenes shown. Experts noted asserting Americans don't pay attention to ads. [Pub. executive Christopher WHITTLE - comments on selective listening.] Ads. shown. Researchers quoted. [WHITTLE - comments on situation.] Los Angeles, California, legislature being passed to limit billbds. Baltimore, Maryland, advertisement on parking meters shown. ["Adwk." columnist Barbara LIPPERT - comments on overwhelming nature of ad.] New Jersey's Cardinal publisher noted printing church bulletins; details given, scenes shown. Impossibility of escaping information deluge noted. [Stallwords, Incorporated spokesperson Richard WEISMAN - comments on ads. in bathrooms.] [LIPPERT - comments on toilet ads.] California raisins noted American's favorite advertisement.
- Rather, Dan;
- Safer, Morley
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