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US-USSR Relations / Summit / Reagan / Public Relations #321406

CBS Evening News for Thursday, May 26, 1988
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(Studio: Dan Rather) President Reagan's visit to Danilov Monastery reported controversial. Summit noted public relations and media event. Report introduced.

(Helsinki, Finland: Bill Plante) Mikhail Gorbachev shown meeting people on Washington, DC street during summit in 1987. [Last year, WOMAN - says Gorbachev is public relations genius.] [DC public relations firm spokesperson John CAVALIK - comments on USSR 's needs.] TASS noted hiring Cavalik; details given of his suggestions to Sovs. [TASS New York Bureau chief Igor MAKURIN - doesn't believe in amateurs.] USA-made summit t-shirts shown. [CAVALIK - comments on shirts.] United States of America radio announcers reported bdcsting. on USSR frequencies next wk. [CAVALIK - calls program "Good Morning Moscow."] Admin. critics quoted with regard to teaching USSR public relations techniques.

Plante, Bill;
Rather, Dan

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