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Corporations / Population Changes / Marketing Trends #331867

CBS Evening News for Friday, Mar 23, 1990
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(Studio: Connie Chung) Report introduced.

(New York: Bruce Morton) Impact upon business of declining number of teenagers in United States examined. ["American Demographics Magazine" Peter FRANCESE - comments on number of teenage consumers.] [Age Wave, Incorporated's, Ken DYCHTWALD - explains businesses' response to this trend.] [Fox Broadcasting Company Peter CHERNIN - says his programming is aimed at young people.] [Advertising executive Jerry DELLA FEMINA - says baby boomers should be targeted instead of teens.] Baby boomers noted not growing old gracefully and receptive to health-oriented products. Lyrics from Rolling Stones song quoted.

Chung, Connie;
Morton, Bruce

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