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(Studio: Dan Rather) Report introduced.
(Northbrook, Illinois: Frank Currier) Spending by American teenagers featured. [Many TEENS - comment.] Excerpts of various commercials aimed at teens shown. [Teenage Research Unlimited Peter ZOLLO, Foote, Cone and Belding creative director, Peter ANGELOS - comment on teen advertising.] [In focus group, three TEENS - talk about commercials.] Excerpt shown from Esprit commercial which utilizes retail activism. [Former Esprit image director Neil KRAFT - comments.] [Sixteen-year- old Rachel HIRSCH - talks about being recognized by advertisers.]
- Currier, Frank;
- Rather, Dan
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