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Camel Cigarettes / Old Joe Character / Surgeon General #343686

CBS Evening News for Monday, Mar 09, 1992
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(Studio Dan Rather) Report introduced.

(New York: Edie Magnus) Surgeon General Antonia Novello's campaign against R. J. Reynolds Tobacco Company's use of the Old Joe cartoon camel character to advertise Camel cigarettes featured; Old Joe ads shown. Results given of studies on Old Joe's child appeal, children's ability to recognize the character, and the number of illegal sales of Camel cigarettes to children. [NOVELLO - calls for voluntary end to cigarette marketing strategies that attract children.] [University of Minnesota David MURRAY - says youth and adolescents have been most influenced.] Statement from R. J. Reynolds quoted. Several medical associations reported asking the FTC (Federal Trade Commission) to ban Old Joe ads.

Magnus, Edie

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