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Washington Notebook (Campaign Ads) #353585

CBS Evening News for Saturday, Oct 01, 1994
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(Studio: Bob Schieffer) Negative television ads of Congressional candidates featured; excerpts of several ads shown. [Democratic media consultant Tom KING - says voters need a reason to vote against a candidate's opponent.] [August 6, 1993, Vice President Al GORE - announces his vote with regard to crime bill.] Senator Edward Kennedy's use of negative ads for the first time noted. [Republican pollster Linda DiVALL - states that Democratic ads are more negative than Republican ads.] [Arkansas Governor Jim Guy TUCKER - confirms that he hasn't invited President Clinton to campaign for him.] [Wellesley College professor Marion JUST - explains why negative campaigning is bad for the political process.]

Schieffer, Bob

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