CBS Evening News for Thursday, Jan 23, 1997
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(Studio: Dan Rather) Report introduced.
(New York: Anthony Mason) The computer-enhanced commercial using Fred Astaire to sell a Dirt Devil vacbroom that will be aired during football's Super bowl previewed; the process for creating such ads explained and shown. ["Advertising Age" Bob GARFIELD, Atomic Films Doug MAGALLON, Fred's widow Robin ASTAIRE, critic John LEONARD - talk about the use of the deceased actor for advertising purposes.]
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