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(Studio: Jeanne Meserve) Report introduced.
(Atlanta; Brian Cabell; Dan Ronan) The death of Coca-Cola chairman Roberto Goizueta who died of lung cancer featured; his background and career reviewed. [In 1984, GOIZUETA - talks about how he got the job with Coke.] [Economist Donald RATAJCZAK, author Rick ALLEN, Atlanta Journal- Constitution Thomas OLIVER - talk about Goizueta and Coke.] The international success of Coca-Cola examined; scenes shown of Coke signs around the world; Goizueta's aggressive marketing style outlined.
(Studio: Jeanne Meserve) More discussion of Goizueta and Coca-Cola featured. [Emory University professor Jeffrey ROSENSWEIG - talks about Goizueta's contributions and strategy.]
- Meserve, Jeanne
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