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Winter Olympics / Ski Advertising #42097

ABC Evening News for Monday, Feb 09, 1976
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(Studio) Soviet team has 14 medals at Winter Olympics; 7 are gold. East Germans have 5 gold medals. United States has 1 gold medal.
REPORTER: Harry Reasoner

(Innsbruck, Austria) February S, 1976, film shows downhill racing of Austrian, Franz Klammer, whose victory will promote sale of his skis. Ski mfrs. fiercely competitive. Ski manufacturer noted. Public wants to identify with winners. American Bill Koch wins silver medal wearing same manufactured skis as Klammer; Advertising campaign to begin.
REPORTER: Peter Jennings

(Studio) ABC coverage of Olympics to continue at 8:30 p.m. EST.
REPORTER: Harry Reasoner

Jennings, Peter;
Reasoner, Harry

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