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Pepsi Advertising Campaign #431058

CNN Evening News for Sunday, Jul 11, 1999
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(Studio: Marina Kolbe) Report introduced.

(No location given: Willow Bay) The new Pepsi advertisement campaign featured; television commercials shown. [Pepsi vice president of marketing Dawn HUDSON - talks about the new commercials; explains why the last campaign was not very successful.] ["Beverage Digest" editor and publisher John SICHER - talks about Pepsi's launch of Pepsi One.] [Pepsi-Cola North America President and CEO Phil MARINEAU - talks about Pepsi's marketing strategy.] [Coca-Cola CEO Doug IVESTER - says Coca-Cola let Belgium's people down.]

Bay, Willow;
Kolbe, Marina

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