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Campaign `72 / California Primary #464368

NBC Evening News for Tuesday, May 30, 1972
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(Studio) Senators Hubert Humphrey, George McGovern, debate on TV.
REPORTER: Garrick Utley

(Los Angeles, California) television debates important for both candidates. (San Diego, California) California is a media state. McGovern campaign has own camera to cover speeches, make videotape copies, and send to California stms. Talk shows on local stations welcomed because they're free. [HUMPHREY - Political commercial shown. Done in studio.] [MCGOVERN's commercials are situational and low key.] McGovern radio commercials use old endorsements from Robert Kennedy. [Spanish-speaking radio announcer plays McGovern ad.] (Los Angeles, California) McGovern has more money for media campaign than Humphrey. Voters found to be more influenced by newscasts than by commercials.
REPORTER: Jack Perkins

Perkins, Jack;
Utley, Garrick

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