NBC Evening News for Monday, Sep 18, 1972
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(Studio) McGovern comment on campaign finances noted.
REPORTER: John Chancellor
(Albany, North Y.) [McGOVERN - says money situation tight, not crucial.] Reporter asks how much money McGovern has. [McGOVERN - says no reserve; but mtg. bills.]
REPORTER: Catherine Mackin
(DC) McGovern said to not have lot of individual wealthy backers; depends on small contributors. Right along, small contributions have come in steadily enough to keep campaign in black, but barely. Last acctg. shows $4 million received and spent. McGovern devotes campaign time to fund raising. (Minneapolis, Minnesota) Stop at fund-raising occasion filmed. 1 of 3 such stops. Then to Musicians for McGovern benefit. McGovern people say money restricted; not desperate. [Film of musicians benefit shown.] Said better off than Humphrey was at same point in `68. Unlike Humphrey, however, McGovern people can't get credit, as hotels and airlines with unpaid `68 bills won't extend credit. McGovern said running minimum campaign, costing $15-20 million, most of which they don't have. $8 million goes to television adv. $1 million on voter registration. Rest to state orgs., and other costs. McGovern now talks publicly of money problems, and uses George Wallace technique of passing the bucket. [McGOVERN - pleads for money from podium.] McGovern people satisfied to live with minimum kind of campaign, though Republicans will outspend them by more than 2 or 3 to 1. Don't know whether pace of contributions at peak, or not. Only 8 wks. left in campaign, so when they find out it will be too late to do anything about it.