NBC Evening News for Wednesday, Oct 17, 1973
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(Studio) Agriculture Secretary Earl Butz states supermkts. aren't passing food price cutbacks on to consumers. Meat industry hopes to win back Americans refusing to buy beef during high price period.
REPORTER: John Chancellor
(Des Moines, Iowa) Iowa beef council runs advertisement to pull consumers back into habit of buying beef. Meat sales fairly slow. [Iowa beef council Keith JOHNSON - says cattleman concerned over consumers's new attitude toward beef.] Cattle prices drop 1/3 due to consumer resistance.
REPORTER: Rebecca Bell
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