NBC Evening News for Thursday, Apr 22, 1976
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(Studio) Carlton 70 cigarettes receive lowest tar rating. English Players cigarettes receive highest rating.
REPORTER: John Chancellor
(DC) Low tar cigarettes appeared on market 15 years ago. Sales up 10% in 1975. Now, Carlton 70's and Merit brands introduced recently to market Fact, Vanguard, Vello and Kent Golden Lights being test-marketed. [National Cancer Institute Dr. Gio GORI - says reduced tar may result in reduced lung cancer.] Institute spending $6 million to develop its own low tar cigarette. Researchers try to put flavor into tarless cigarettes. Cigarettes used in testing made by tobacco mfrs. by Institute's specifications. Results shared with mfrs. [GORI - doesn't think cigarettes will ever be completely safe but notes advantages of low tar cigarette.]
REPORTER: Linda Ellerbee