NBC Evening News for Monday, Feb 21, 1977
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(Studio) Special report with regard to sudden rise in coffee costs.
REPORTER: John Chancellor
(Chicago, Illinois) Reporter notes sequence of events from growing, taxing, shipping and processing beans to selling cans of coffee. Frost in Brazil in 1975 noted; was excuse for growers to keep beans off market and wait for higher prices. Despite reports, coffee supply in world enough to satisfy demand, it's just not on market Brazil Coffee Institution sets export taxes for cntry.; taxes pay in part for Brazil's oil imports. Smuggling is also problem and Colombia's export taxes high because of it. Longshoreman's strike in United States in fall could hike prices again. General Foods product, Maxwell House Coffee, used as example in processing of beans. On merchandising end of industry, International Coffee Org. approves $18 million worldwide promotional budget to get people to drink more coffee. Letter, with regard to coffee prices of Costa Rica president to "New York "("New York) Times" last month noted.
REPORTER: Eric Burns
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