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Auto Industries / AMC / Sales Gimmick #493069

NBC Evening News for Monday, Apr 11, 1977
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(Studio) Small cars not selling well, so American Motors, which makes only small cars, loses money and has new sales gimmick.
REPORTER: John Chancellor

(Schawmburg, Illinois) AMC offers travel incentives to buy small cars; these noted. [Sales manager Ron KELLER - believes travel incentives will work.] At suburban Chicago dealer, only 2 customers come in and ask with regard to travel. [WOMAN - asks with regard to hotels.] Ford Motors, General Motors Corporation and Chrysler sales are up, AMC's down. In March, AMC sales below those of Datsun, Honda, Toyota and Volkswagen.
REPORTER: Mike Jackson

Chancellor, John;
Jackson, Mike

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