× The Vanderbilt Television News Archive is currently closed to in-person research, but is still fulfilling loan requests. For the latest information about COVID-19 (coronavirus disease), visit vu.edu/coronavirus.
Search the Archive

Coffee Sales Down #493290

NBC Evening News for Tuesday, Apr 26, 1977
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws. For any such use, please visit NBC NEWS Archives XPRESS.

(Studio) Figs. show in last 2 mos. there's 20% drop in coffee sales due to price increases
REPORTER: David Brinkley

(NYC) Changes noted in coffee-drinking habits of: Josephine Shedman of Livingston, New Jersey, who now drinks Postum; World Trade Center office worker Alice Boyle; and truckers like Jim Sloan, at Gateway Truck Stop. Supermarket ind. survey information shows coffee sales down over 20% and tea sales up 30%; isn't due to organization boycott, but individual decisions. General Foods and Tingle Brothers introduction new coffee products, part coffee and part grain or chick peas; products are Mellow Roast and Cup o' Java, respectively. Present rates of retail and wholesale prices noted.
REPORTER: Robert Hager

Brinkley, David;
Hager, Robert

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.