NBC Evening News for Tuesday, Oct 17, 1978
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(Studio) Dvt. of new drink that only looks like beer and controversy about it reported.
REPORTER: John Chancellor
(Staunton, Virginia) Anheuser-Busch's test-market of new soft drink, Chelsea, in Staunton, Virginia, noted; details about drink given. Complaints of city parents, clergy and educators about drink reported [School superintendent Kenneth FRANK - says they feel drink is aimed at leading children into wanting to be beer drinkers later.] Reports of parents in Richmond, Virginia, about children's purchases of drink. [Anheuser-Busch spokesperson Ken REYNOLDS - says co. doesn't think alcohol content in Chelsea is enticement; is stated on bottle to distinguish it from beer products.] [CHILDREN - state views about drink.] Company's statement that beverage is aimed at young adults and its efforts to overcome controversy about drink reported.
REPORTER: Bob Kur