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Segment 3 (Subliminal Messages) #496784

NBC Evening News for Thursday, Nov 23, 1978
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(Studio) "Subliminal" defined.
REPORTER: John Chancellor

(NYC) Technique for using subliminal messages in stores' sound systems to cut down on shoplifting explained. Pros and cons of procedure discussed. 1956 run of movie "Picnic", with subliminal messages flashed on screen at Fort Lee, New Jersey, recalled. Example cited. [New York Civil Liberties Union Barbara SHACK - calls practice alarming; cites possibility of its interfering with Democrat process.] Federal Communications Commission rule against undisclosed subliminals on radio and television referred to. Federal Communications Commission okay for station KAKE in Wichita, Kansas, to use 1 subliminal visual reported Purpose said to help catch mass murderer. [REPORTER - interviews police chief on screen in KAKE example.] Killer said not caught. Use of subliminals for dietary training cited. Example shown. Questions noted. Next segment of series introduced.
REPORTER: Dr. Georgette Bennett (KAKE-TV tape)

Reporter(s):
Chancellor, John
Duration:
00:05:10

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