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Segment 3 (Subliminal Messages: Part II) #496803

NBC Evening News for Friday, Nov 24, 1978
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(Studio) Item introduced.
REPORTER: John Chancellor

(NYC) Costs of shoplifting estimated. Subliminal anti-theft messages cited as effort to reduce loss. Message played. 3M's interest in testing and possibly selling device for message noted. [3M Company Don CONLIN - has not seen test results.] [President Musak Corporation Sam MUSCIO - is not interested in combining subliminal message with Musak service.] Artco iden. as company marketing device. Hal Becker, of Tulane Univ., and Alan Silverblatt said partners in plan. Filmed. Louis Romberg of Toronto, Canada, said partner holding all evidence. Romberg claim of holding Ph. D. from Metropolitan Collegiate Institute of London, Eng. said checked. College said not accredited; seller of mail order degrees. Other degree noted. Canadian Psychological Association complaint against Romberg noted. Conviction and firing reported to have followed. Tests said to have shown no subliminals on Artco tapes played. Artco refusal to comment noted. Remaining questions considered.
REPORTER: Dr. Georgette Bennett

Bennett, Georgette;
Chancellor, John

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