NBC Evening News for Wednesday, Nov 29, 1978
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(Studio) AMA's ban on physician's advertising noted. FTC (Federal Trade Commission) judge's ruling that policy should be changed reported.
REPORTER: David Brinkley
(Chicago, Illinois) Details about American Medical Association ban on physicians' ads given. Ads by California doctors noted; simple telephone book listings in Chicago and elsewhere mentioned. American Medical Association reaction to FTC (Federal Trade Commission) judge's ruling reported [American Medical Association spokesperson Dr. James SAMMONS - says danger in ruling is that professional organization writing code of ethics would have to have FTC (Federal Trade Commission) approval.] [Dr. Warwick COPPELSON - says doctors could be allowed more freedom in advertising. Reports that many physicians have engaged public relations officers and others.] American Medical Association plans to appeal ruling stated.
REPORTER: Al Johnson
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