NBC Evening News for Friday, Feb 10, 1978
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(Studio) January wholesale price rise noted. Also reported are food prices. Practice of most supermkts. of selling brand name foods &house brands, the latter some cheaper, stated; report on additional sales of unnamed items in some stores in parts of Midwest and Boston area.
REPORTER: David Brinkley
(Chicago, Illinois) [Walter BASNIK - has tested pancake mix cited and finds it just as good as brand name.] Other items and prices listed as exs. Details with regard to success of cheaper unnamed items in some Jewel Food Stores in Midwest and Star Mkts. around Bortin given. Reasons for cost differences cited. [Jewel Food Stores president Walter ELISHA - cites difference in appearance standards as reason for cost differences, but notes there's no difference in nutritional value.]
REPORTER: Bob Kur
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