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Segment 3 (The Trials of The NAACP ) #502955

NBC Evening News for Tuesday, Feb 20, 1979
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(Studio) Early success of NAACP (National Association for the Advancement of Colored People) in civil rights movement and its previous solid financial foundation recalled. Report is on organization's troubles in recent years, financially and in failing public interest
REPORTER: David Brinkley

(NYC) Early interest in NAACP (National Association for the Advancement of Colored People) by blacks noted. 1963 march on Washington, DC and later passage of Civil Rights Act of 1964 mentioned. [NAACP (National Association for the Advancement of Colored People) executive director Ben. HOOKS - says drama involved was reason for high interest then.] [Civil rights leader Bayard RUSTIN - comments on lack of interest in organization from middle class blacks.] NAACP (National Association for the Advancement of Colored People) 's court action to get affirmative action programs implemented described; white backlash against these programs reported [Operation PUSH leader Jesse JACKSON - comments on symbolism of Bakke reverse discrimination case.] [NAACP (National Association for the Advancement of Colored People) board member Joseph RAUH, Junior - comments on white backlash.] Falloff in traditional support for organization discussed; exs. given include staff cuts at New York City headquarters Necessity for new supporters for organization cited. Some new supporters noted to include president of American Telephone and Telegraph (AT&T) and Mobil Oil. Reactions to organization's reliance on corporation funds, particularly by own mbrs., stated. [HOOKS - comments.] Concern of NAACP (National Association for the Advancement of Colored People) that black middle class, helped largely by organization, is apparently taking it for granted reported Hooks' comments about longevity of organization quoted.

Brinkley, David;
Kur, Bob

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