NBC Evening News for Sunday, Mar 18, 1979
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(Studio) Beer war between Anheuser-Busch and Miller brewing companies noted.
REPORTER: Jess Marlow
(No location given) Miller's number 2 status and Anheuser-Busch's number 1 status and resulting competition outlined. [Anheuser-Busch vice president Dennis LONG - comments.] [Miller president William HOWELL - comments.] Miller's product of Lowenbrau and Anheuser-Busch's complaint to FTC (Federal Trade Commission) as result detailed. [HOWELL - comments.] Miller television commercial for Lowenbrau shown. Miller's complaint with FTC (Federal Trade Commission) with regard to Anheuser-Busch's claim of beechwood aging outlined; film shown. [LONG - comments.] [HOWELL - comments.] FTC (Federal Trade Commission) reported not to have ruled on complaints yet.
REPORTER: Robert Bazell
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