NBC Evening News for Monday, Mar 05, 1979
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(Studio) FTC (Federal Trade Commission) staff position with regard to television ads and children, especially cereal ads, stated. Details given.
REPORTER: David Brinkley
(DC) television commercials shown; number of commercials seen by children stated. Position of industry critics given; FTC (Federal Trade Commission) efforts to ban certain ads noted; details given. Food industry spokesperson quoted at Washington, DC hearings. [Judge Morton NEEDELMAN - comments.] [Grocery Mfrs. of American spokesperson Dr. Robert HARKINS - responds.] Judge's disagreement with banning of all ads cited. [NEEDELMAN - comments.] [Action for Children's Television spokesperson Peggy CHARREN - responds.] FTC (Federal Trade Commission) said expected to place some limits on television ads aimed at children. Anticipated opposition to such restrictions cited.
REPORTER: Andrea Mitchell