× The Vanderbilt Television News Archive is currently closed to in-person research, but is still fulfilling loan requests. For the latest information about COVID-19 (coronavirus disease), visit vu.edu/coronavirus.
Search the Archive

New York City Mayoral Race / Demo. Runoff / Media Advisers #50410

ABC Evening News for Tuesday, Sep 20, 1977
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) Media have played significant role in Lance controversy and have been playing increase role in political contests all around country Case in point is Representative Edward Koch's victory over New York state official Mario Cuomo in NYC mayoral Democrat runoff.
REPORTER: Howard K. Smith

(NYC) Report on media contest in mayoral race. Media specialists for Koch and Cuomo brought them from relative anonymity to be finalists in primary race. Cuomo's adviser is Gerald Rafshoon, who ran Jimmy Carter's media campaign; Koch's adviser is David Garth, whose former clients include former Mayor John Lindsay and Governor Hugh Carey. (TV commercials for both candidates shown.) As race narrowed to 2 men and they faced each other, it became evident candidates didn't really differ that much on issues; thus, media advisers became issue: Rafshoon for commercials, Garth for being self. Details of controversy with regard to both noted. [RAFSHOON - says Garth is excellent professional and has done good job with Koch's campaign, but doesn't think media specialist should impose own style on campaign.] [GARTH - says there should be continuity in what candidate says about issues on TV, to voters and press conference and this is reason he gets more involved with issues in his work than others.] Both men say roles in campaign were overblown; Rafshoon says it's his last campaign, and Garth says no one will mention his name in month, until next campaign.
REPORTER: Lynn Sherr

Reporter(s):
Sherr, Lynn;
Smith, Howard K.
Duration:
00:03:00

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.