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New York City Mayoral Race / Demo. Runoff / Media Advisers #50410

ABC Evening News for Tuesday, Sep 20, 1977
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(Studio) Media have played significant role in Lance controversy and have been playing increase role in political contests all around country Case in point is Representative Edward Koch's victory over New York state official Mario Cuomo in NYC mayoral Democrat runoff.
REPORTER: Howard K. Smith

(NYC) Report on media contest in mayoral race. Media specialists for Koch and Cuomo brought them from relative anonymity to be finalists in primary race. Cuomo's adviser is Gerald Rafshoon, who ran Jimmy Carter's media campaign; Koch's adviser is David Garth, whose former clients include former Mayor John Lindsay and Governor Hugh Carey. (TV commercials for both candidates shown.) As race narrowed to 2 men and they faced each other, it became evident candidates didn't really differ that much on issues; thus, media advisers became issue: Rafshoon for commercials, Garth for being self. Details of controversy with regard to both noted. [RAFSHOON - says Garth is excellent professional and has done good job with Koch's campaign, but doesn't think media specialist should impose own style on campaign.] [GARTH - says there should be continuity in what candidate says about issues on TV, to voters and press conference and this is reason he gets more involved with issues in his work than others.] Both men say roles in campaign were overblown; Rafshoon says it's his last campaign, and Garth says no one will mention his name in month, until next campaign.
REPORTER: Lynn Sherr

Sherr, Lynn;
Smith, Howard K.

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