ABC Evening News for Thursday, Sep 08, 1977
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(Studio) House Committee on Aging opens hearings with regard to television treatment of elderly.
REPORTER: Harry Reasoner
(Hawthorne, Florida) Daily, half-hr. closed circuit television show, hosted by 79-yr.-old Carl Elder, is called "Hawthorne Today", and shows senior citizens of Hawthorne, Florida, selves as they really are. They say commercial television doesn't do this well. Hawthorne's residents are active elderly people, but senior citizens watch television more than other adults, and aren't happy with way their lives are portrayed. [WOMAN - cites example of advertisement depiction of elderly as wrinkled and senile.] [2nd WOMAN - cites example of Carol Burnett and Harvey Korman comedy routine depicting old people as miserable, dying, angry, etc.] [MAN - says most people in TV ind. are young, and haven't had experience of older people, who have had experience of being young.] These people don't claim same amount of discrimination gotten by blacks and women, but say by time young people understand elders, they'll be elderly, too, and it will be too late.
REPORTER: Don Farmer