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(Studio) Though feminists would like to see it die, the beauty contest in American still goes strong. New Miss Black America crowned. Another contest hadn't been held in 12 years, but memories of it linger.
REPORTER: Harry Reasoner
(NYC) Report on Miss Rheingold contest, sponsored by Rheingold beer; contest was held each year from 1940-65. Details noted. (TV ad shown, courtesy Foote, Cone and Belding.) [Miss Rheingold, 1955, Nancy WOODRUFF - cites experience of cab driver recognizing her this spring.] [Miss Rheingold, 1940, Jinx FALKENBURG - says people liked it because it was contest of personal interest, where they could vote for contestant of choice.] When brewery changed hands in 1965, contest was stopped. [MEN - cite memories of contests; 1 winner Margery McNalley, was from neighborhood; aren't really involved in Miss America and Miss Universe contests.] Company's beer sales now only 1/3 of what they were at height of contest. [Rheingold Breweries president John KUNN - notes company has talked of bringing back contest.]
REPORTER: Bob Brown
- Brown, Bob;
- Reasoner, Harry
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