× The Vanderbilt Television News Archive is currently closed to in-person research, but is still fulfilling loan requests. For the latest information about COVID-19 (coronavirus disease), visit vu.edu/coronavirus.
Search the Archive

Beauty Contests / Miss Rheingold #50640

ABC Evening News for Friday, Sep 09, 1977
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) Though feminists would like to see it die, the beauty contest in American still goes strong. New Miss Black America crowned. Another contest hadn't been held in 12 years, but memories of it linger.
REPORTER: Harry Reasoner

(NYC) Report on Miss Rheingold contest, sponsored by Rheingold beer; contest was held each year from 1940-65. Details noted. (TV ad shown, courtesy Foote, Cone and Belding.) [Miss Rheingold, 1955, Nancy WOODRUFF - cites experience of cab driver recognizing her this spring.] [Miss Rheingold, 1940, Jinx FALKENBURG - says people liked it because it was contest of personal interest, where they could vote for contestant of choice.] When brewery changed hands in 1965, contest was stopped. [MEN - cite memories of contests; 1 winner Margery McNalley, was from neighborhood; aren't really involved in Miss America and Miss Universe contests.] Company's beer sales now only 1/3 of what they were at height of contest. [Rheingold Breweries president John KUNN - notes company has talked of bringing back contest.]

Brown, Bob;
Reasoner, Harry

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.