NBC Evening News for Wednesday, Oct 01, 1980
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(Studio) Senator Edward Kennedy said allegedly willing to make television commercial for Jimmy Carter.
REPORTER: John Chancellor
(No location given) Past television commercials for political cands., include Dwight Eisenhower, Richard Nixon shown. [Carter media adviser Gerald RAFSHOON - comments on Ronald Reagan slogan.] [Anderson campaign manager David GARTH - comments on Reagan ads.] Reagan commercial writer, Peter Daily, quoted with regard to power of TV; his past role with Nixon's 1972 campaign recalled involving ad with George McGovern, John Connally, John Ehrlichman. Impetus of Daily's commercials for Reagan outlined; amount spent by both Reagan and Carter on television ads for this campaign mentioned. [RAFSHOON - comments.] [GARTH - comments on President] Garth's role with Anderson noted. [GARTH - comments.] [RAFSHOON - says this is his last campaign] [GARTH - comments.]
REPORTER: Linda Ellerbee