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Age and Madison Ave. #518696

NBC Evening News for Sunday, Aug 23, 1981
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(Studio) Madison Ave.'s focus on certain post-war babies come of age noted.
REPORTER: Jane Pauley

(NYC) 1960's commercial compared with current ones for same product. [Pepsico Incorporated senior vice president Alan POTTASCH - notes company's effort to broaden age group of commercials.] [Ted Bates and Company executive vice president Larry LIGHT - explains focus on older age group.] Related statistics outlined on screen, discussed; California-based Institution for the Future's projection of consumer spending noted. [Levi Strauss and Company spokesperson Tom SIMON - explains co.'s development of Levis for Men line.] Composer Spencer Michlin's jingles for various prods. recalled. [MICHLIN - comments.]
REPORTER: Bob Jamieson

Jamieson, Bob;
Pauley, Jane

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