Search the Archive

FTC / Children's Ads #52662

ABC Evening News for Friday, Feb 17, 1978
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) Possible FTC (Federal Trade Commission) restrictions on television ads aimed at children noted. Ban on cigarette ads in 1970 mentioned.
REPORTER: Harry Reasoner

(DC) television ads shown. [Alison BELL - describes product shown in commercial.] Complaints of consumer groups that children can't tell ads from TV's programs like those on typical Saturday morning noted. [BELL - can't tell reporter what a program is. Says program and ad are both watching TV.] [Action for Children's television spokesperson Peggy CHARREN - cites group's belief that potential health-damaging products should only be advertised to adults.] Details of FTC (Federal Trade Commission) staff recommendations to full FTC (Federal Trade Commission) listed. [National Association of Broadcasters spokesperson John SUMMERS - cites NAB opposition to proposals.] NAB code with regard to children's ads cited.
REPORTER: Bettina Gregory

Gregory, Bettina;
Reasoner, Harry

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.