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FTC / Children's Ads #52662

ABC Evening News for Friday, Feb 17, 1978
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(Studio) Possible FTC (Federal Trade Commission) restrictions on television ads aimed at children noted. Ban on cigarette ads in 1970 mentioned.
REPORTER: Harry Reasoner

(DC) television ads shown. [Alison BELL - describes product shown in commercial.] Complaints of consumer groups that children can't tell ads from TV's programs like those on typical Saturday morning noted. [BELL - can't tell reporter what a program is. Says program and ad are both watching TV.] [Action for Children's television spokesperson Peggy CHARREN - cites group's belief that potential health-damaging products should only be advertised to adults.] Details of FTC (Federal Trade Commission) staff recommendations to full FTC (Federal Trade Commission) listed. [National Association of Broadcasters spokesperson John SUMMERS - cites NAB opposition to proposals.] NAB code with regard to children's ads cited.
REPORTER: Bettina Gregory

Reporter(s):
Gregory, Bettina;
Reasoner, Harry
Duration:
00:02:50

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