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Running / Boston Marathon / Bus. Aspects #53461

ABC Evening News for Monday, Apr 17, 1978
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(Studio) Running of Boston Marathon reported; winner is Bill Rodgers. Film shown. Boom in sport of running and business aspects of it noted.
REPORTER: Harry Reasoner

(NYC) Frank Shorter's win in marathon at Munich Olympics, 1972, recalled; film shown. Shorter's business efforts in running gear and expected gains from it detailed. In running, Shorter's chief competitor stated to be Bill Rodgers; Rodgers' view of self as potential business rival of Shorter noted. Shorter's appearance in New York City in promotion of insurance company running program and Rodgers' running equipment store along Boston Marathon route mentioned. [RODGERS - talks of friends' advice to him to stop running due to lack of money in it. Describes own feelings with regard to this.] Percentage of athletic shoe sales in United States reported; popularity of "The Complete Book of Running" detailed and mags. aimed at runners noted. [PEOPLE - cite reasons for running.] Rock music's entrance into running with Eric Clapton's song, "Marathon Man," noted; song played.

Brown, Bob;
Reasoner, Harry

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