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Anti-Drunk Driving Campaign #535208

NBC Evening News for Monday, Dec 31, 1984
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(Studio) New York reported to become 1st state to have law requiring use of seat belts as of tonight. Report on Massachusetts's efforts to make drivers think before driving drunk introduced
REPORTER: Garrick Utley

(Boston, Massachusetts) No. of drunk driving related deaths in Massachusetts in recent years stated. Deaths of 4 teenagers from South Boston high school mentioned. State's efforts to correct situation outlined. [Radio DISC JOCKEY - calls on listeners to drive safely.] Ad campaign noted focused at young people, using rock idols like The Police group and others. [Student Bill CONNELL - comments.] television commercial shown. Plans to videotape those arrested on drunkenness charges noted. Participation in campaign by Massachusetts governor Michael Dukakis and Archbishop of Boston cited. [DUKAKIS - comments.]
REPORTER: Jennifer McLogan

McLogan, Jennifer;
Utley, Garrick

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