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Decision 1984 / Where's The Beef? #535951

NBC Evening News for Thursday, Mar 15, 1984
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(Studio) Report introduced
REPORTER: Tom Brokaw

(DC) [Feb. 23, 1980, Ronald REAGAN - notes he's paying for microphone at debate.] Current political race's exploitation of Wendy's hamburger commercial examined; commercial shown. [Courtesy "Entertainment Tonight", commercial actress Clara PELLER - repeats "Where's the beef?" line.] [AFL-CIO president Lane KIRKLAND, Walter MONDALE - question "Where's the beef?"] Mondale's repeated use of phrase in campaign against Gary Hart reviewed. [MONDALE - questions "Where's the beef?" numerous times.] [HART - places book between bun in response.] [Mondale SUPPORTERS - chant phrase.] [Hart manager Oliver HENKEL - is sick of line.] Burger King and McDonald's mentioned.
REPORTER: Roger Mudd

Brokaw, Tom;
Mudd, Roger

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