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Teddy Ruxpin Marketing Campaign #541379

NBC Evening News for Friday, Dec 20, 1985
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(Studio) Report on favorite Christmas toy, Teddy Ruxpin bear.
REPORTER: Tom Brokaw

(Los Angeles, California) Toy bear, Teddy Ruxpin's appearances on prime-time TV special, with Barbara Walters and with Los Angeles, California, mayor noted, as well as his guest shot on Johnny Carson's television show; scenes shown. Details given with regard to marketing campaign for computerized bear, that "talks" through use of cassettes, so to hit the peak toy season at Christmas. Unveiling of bear in NYC's Central Park by owner of rights to bear, Don Kingsborough, reported, along with ad campaign devised by agency hired by Kingsborough. television commercial shown. [Ad executive Fred GOLDBERG - comments.] Bear's appearance on talk shows discussed; scenes shown. [Toy industry analyst Paul VALENTINE - comments.] [Worlds of Wonder, Incorporated, spokesperson Don KINGSBOROUGH - comments on success of bear.]
REPORTER: Doug Ramsey

Brokaw, Tom;
Ramsey, Doug

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