NBC Evening News for Saturday, Apr 06, 1985
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(Studio) Report introduced
REPORTER: Connie Chung
(NYC) Application of romance novel marketing techniques to sell version of Bible called "The Book" examined; films shown. [Waldenbooks spokesperson Maria SANTOS - didn't expect book to outsell Jackie Collins or Sidney Sheldon.] [Acct. executive Thomas DUNKERTON - explains desire to change Bible's image.] Madison Avenue advertising methods employed in promoting "The Book", conceived by television evangelist Pat Robertson, described. [ROBERTSON - cites need to use TV.] Commercials shown.
REPORTER: Norma Quarles
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