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Pepsi and Jackson #550309

NBC Evening News for Tuesday, May 06, 1986
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(Studio: Tom Brokaw) Report introduced

(NYC: Mike Jensen) Record amount paid Michael Jackson for his commercial endorsement of Pepsi examined; scenes shown. ["Guinness Book of World Records "spokesperson Alan RUSSELL - presents Jackson with award recognizing size of his endorsement.] [Pepsi president Roger ENRICO - jokes about amount paid Jackson.] [JACKSON - thanks Enrico and Pepsi.] [Joan RIVERS - defs. celebrity endorsements.] [Boston Univ. spokesperson Don. KANTER - notes public's skepticism over such commercials.] John Houseman's success with Smith Barney and failure with Chrysler ads cited as example

Brokaw, Tom;
Jensen, Mike

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