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(Studio: Tom Brokaw) Report introduced.
(NYC: Bill Schechner) Impact of program flipping from channel-to- channel on television business featured. [TV viewer Arthur MILLER - describes flipping.] [YOUTHS - tell about watching several programs at once.] [TV store owner Ben BLANK - says can watch many shows at once.] Remote control flipping shown. [GIRL, MILLER - flip through ads.] [General Foods spokesperson David BRAUN - complains about impact of flipping on advertising.] Need for better ads noted; commercials shown. [BLANK, MILLER - discuss TV.] Ad agency J. Walter Thompson and "couch potatoes" mentioned.
- Brokaw, Tom;
- Schechner, Bill
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