NBC Evening News for Wednesday, Jan 27, 1988
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(Studio: Tom Brokaw) Monsanto's NutraSweet stock reported rising when fat substitute, simplesse, announced. Report introduced.
(DC: Robert Hager) NutraSweet's simplesse discussed. [NutraSweet president Robert SHAPIRO - comments on simplesse.] Simplesse product process shown and discussed. Reporters shown sampling products. [MEN - comment on taste.] Various simplesse items shown. Simplesse noted not being used in fried or baked foods. Nutrasweet spokesperson quoted regarding FDA (Food and Drug Administration) approval. FDA (Food and Drug Administration) reported to decide whether or not simplesse warrants testing. Procter and Gamble's Olestra discussed. Olestra noted being used for frying and baking. Consumer group reported fearing Olestra caused cancer among laboratory animals. Impact of fat subs. upon United States economy and health noted.
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