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Television / Ads. / Consumer Power #567944

NBC Evening News for Friday, Apr 14, 1989
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(Studio: Tom Brokaw) Report introduced.

(NYC: Mike Jensen) Growing power of consumers with regard to TV-ad. content examined. Madonna's Pepsi Cola ad noted withdrawn after public became outraged with her use of religious themes. [Catholic Bishop Rene GRACIDA - comments.] [Michigan hsewife. Terry RAKOLTA - comments on boycotting television show "Married with Children".] ["Ad. Age "ed. Fred DANZIG - says television shows are pushing limit on sex and violence.] Companies withdrawing ads. listed on screen; scenes shown from "Saturday Night Live". Reverend Don. Wildmon noted complaining with regard to language on miniseries "Lonesome Dove". [Legal secretary Mary DUMPHEY - complains with regard to Pan Am ad.] television networks' stance on issue discussed.

Brokaw, Tom;
Jensen, Mike

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